I believe it is important to ask yourself this question to become more conscious of how self-love affects the choices you make in your life. Are you making decisions based on how you want to feel, or are you choosing to please others before yourself? We all resonate at a certain frequency. When we vibrate at the frequency of self-love, we are sending a message to the world that we wish to be met at this nurturing place. In turn the universe will reflect back energy that honors you and your worthiness to receive. Being awake to the deeper significance of your choices, and what you are energetically broadcasting to the world, will make you more conscious of the things that are showing up in your life. Without a doubt you will start to receive more of what you do want and less of what you don't.
This is your life; it is your authentic creation. You have a duty to live true to yourself, with integrity; and authentically communicate your personal message to the world.